Clearspace
Keep clearspace at least the height of the C in the wordmark.
Brand
These are the public rules for CAFO logos, colors, type, heat, and voice. The short version: warm restraint, one sauce accent, and no funny business with WingScore.
Download PDF
Keep clearspace at least the height of the C in the wordmark.
Use the full lockup at 120px wide or larger. Below that, use the mark.
Do not stretch, recolor casually, add shadows, rotate, outline, or rebuild the mark.
#161310
CMYK 86 88 90 80
#1E1A17
CMYK 80 82 84 74
#F5F1ED
CMYK 3 3 4 0
#F2541B
CMYK 0 78 92 5
#FBF8F4
CMYK 1 2 4 0
#1A1614
CMYK 70 72 74 84
Heat is score color, not spice level. Always pair heat color with the numeric WingScore.
Score 1
#574F49
Score 3.25
#9B7B3A
Score 5.5
#D99B23
Score 7.48
#EA661A
Score 10
#CE2417
Display
Brand moments, headers, empty-state lines.
UI
Navigation, body, forms, and most interface copy.
Data
Scores, counts, dates, stats, and technical labels.
Never call a check-in a review or post.
Say what happened and what to do next.
Scores are never for sale. Say it plainly.
Security, delete, and legal copy stays straight.
Use CAFO(TM) in formal brand and press contexts until registration status changes.
Do not use the registered symbol unless the mark is federally registered.
Born in the 716 is a tagline, not the mark we spend around.
WingScore 1 / #574F49
WingScore 3.25 / #715611
WingScore 5.5 / #765000
WingScore 7.48 / #A43B0D
WingScore 10 / #B51C13
WingScore 1 / #B7ADA4
WingScore 3.25 / #E6A33A
WingScore 5.5 / #F0B84E
WingScore 7.48 / #FF8A4A
WingScore 10 / #FF7052
